Naming a mistake
Two years ago, I broke ground on automated intake solution for small law firms. As I combed through domain names and tossed around ideas, I came across ClientSherpa. It felt perfect.
“Sherpa” evoked the idea of a dedicated, knowledgeable and gritty companion helping to reach an important goal. A noble profession.
And that’s what I always envisioned the software to be. A companion that takes on the heavy lifting of onboarding new clients.
Over the next two years, I received exactly zero negative feedback (about the name anyways.)
That is until about two weeks ago.
I sat down with my coffee to read my email and get ready for the day. At the top of my inbox was a rather innocent looking customer email. I opened it and started reading.
It was almost apologetic in tone.
One of the author’s employees had asked her to let me know that ClientSherpa was deeply offensive to her.
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